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Why Many Marketers Give Up On Inbound Marketing

Starting an inbound marketing campaign will test your patience. I’ll admit to you that I am a shameless inbound marketing fangirl. Because of this, I know I am irrationally biased when people don’t understand the benefits and importance of the inbound process—or when they give up before...

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Key Content Takeaways From My #Inbound16 Experience

Write caption… Once a year in a land far, far away there is a magical marketing event called “Inbound.” Here, marketing masterminds and successful entrepreneurs spill their secrets to success in our ever-changing industry. This year we were lucky enough to experience this magical convention first-hand and...

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Promoting Content with Paid Tactics- Necessary or No?

If a tree falls blog is written in the woods on the internet and no one's there to hear read it, does it still make a sound generate traffic and leads?  "If I write this blog that is the awesomest blog ever and post it on my website, I'll generate the 60% more leads...

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The Evolution of Marketing: Then and Now

By Alex Butz A Quick Dive Into How Marketing Became What It Is Today Are you currently using an ad blocker software on your browser? A study conducted two years ago showed that there are nearly 200 million monthly active users of ad-block software globally. Why are so many of us using...