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Important PPC Metrics to Report

Steps for Making PPC Report and Metrics PPC (or Pay-Per-Click) knowledge can be overwhelming–the more you dive into the numbers, the more sophisticated things can get. So, once it’s time to wrap your PPC campaign’s results into a report, you want your insights to be as straightforward to grasp as possible. That's why it's important to know the right...

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Outbound is OUT, Inbound is IN

Consumers are turning away from disruptive outbound marketing and to inbound efforts. As a kid, I can remember sitting down for dinner each night and without fail the phone would ring. Sometimes my father would answer, sometimes he would let it ring. But we always knew...

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Social Media Impact | Part Two: Snapchat

By Jo Brown Which Brands Are Using Snapchat Effectively? Since Snapchat hit the App Store in September 2011 it has slowly taken the social media world by storm. Although the app has had a lot of ups and downs, it has since climbed to the top of...

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How Inbound Marketing Improves Customer Relations

The Fundamentals of Inbound Marketing If you consider how we naturally build relationships with strangers, the basic concept behind inbound marketing is simple. In real life, we make a connection with someone by having similar interests or helping them in some way, and then by extending an...

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Promoting Content with Paid Tactics- Necessary or No?

If a tree falls blog is written in the woods on the internet and no one's there to hear read it, does it still make a sound generate traffic and leads?  "If I write this blog that is the awesomest blog ever and post it on my website, I'll generate the 60% more leads...

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SEO Rockstar or SEO Janitor?

By Nick Maus Spoiler Alert: You’re probably an SEO Janitor I’ve worked for several companies over the years that boast about how they invest in their employees and have an endless library of tools and resources to help their employees grow. Usually, this means they have an...

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How To Create A Brand Story That Resonates

Branding A Story For Your Clients Today is client presentation day. More specifically, today is the day the client tells you exactly how they want their brand to be shaped. You walk into the meeting, sit down, take notes and listen with intent. The pressure starts to...

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3 Steps to Building a Social Media Calendar

By Heather Dremel  Follow these steps when you plan your social media calendar for better engagement and reach  Answer us this, who are you? I’m a small business owner.  I’m a content marketing intern.  I’m an SEO specialist. I’m an account manager. I’m Elon Musk. Regardless of your position in a company, you...

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What You Need to Know About Design & Social Media

By Amy Norman Designing for Social Media Success Over the past few years, social media has risen in popularity exponentially. With it’s rise, businesses have taken advantage of advertising on platforms such as Facebook, Instagram, and LinkedIn.  These apps take into consideration the other accounts you follow, your...

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5 Common Content Creation Mistakes

Content Creation Marketing Mistakes We've All Done Content creation is an important component of marketing because it provides relevant and valuable information to your target audience that helps acquire and engage new customers. However, there are many content marketing channels and tactics that leave room for...