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Social Media Impact | Part Two: Snapchat

By Jo Brown Which Brands Are Using Snapchat Effectively? Since Snapchat hit the App Store in September 2011 it has slowly taken the social media world by storm. Although the app has had a lot of ups and downs, it has since climbed to the top of...


3 Steps to Building a Social Media Calendar

By Heather Dremel  Follow these steps when you plan your social media calendar for better engagement and reach  Answer us this, who are you? I’m a small business owner.  I’m a content marketing intern.  I’m an SEO specialist. I’m an account manager. I’m Elon Musk. Regardless of your position in a company, you...


What You Need to Know About Design & Social Media

By Amy Norman Designing for Social Media Success Over the past few years, social media has risen in popularity exponentially. With it’s rise, businesses have taken advantage of advertising on platforms such as Facebook, Instagram, and LinkedIn.  These apps take into consideration the other accounts you follow, your...


Overcoming Negativity on Social Media

By Ashley Carr Five Tips to Overcome Negativity on Social Media With the rise of the Internet and invention of social media as we currently know it (thanks Tom from MySpace and Mark Zuckerberg), it is almost impossible to grow a business or a brand without a...


The Social Media Impact | Part One: Twitter

By Jo Brown Part 1: A Look into Brands with a Superior Twitter Strategy In this day and age social media rules all, especially when it comes to businesses and corporations of any size. Your presence (or lack of presence) on various social media platforms like Facebook,...


Stay Relevant With Engaging Social Media Content

By Emily Murphy Engaging Social Media Content Is More Important Now, Than Ever Before At the beginning of 2018 Facebook CEO, Mark Zuckerberg shook the social media marketing world as we knew it with an announcement in the form of a post on his personal page. A change...


FOMO: Millennials Nightmare, Marketers Wake-Up Call

By Allie Gamble Marketers should be capitalizing on the FOMO generation You may have heard your millennial friend, sibling, and/or coworker use the popular term “FOMO” at some point over the past few years. The fear of missing out is becoming more and more of a concern...


A Marketer’s Dream: Snapchat’s New Object Recognition

A Marketer's Dream: Snapchat's New Object Recognition  Snapchat's ability to forward think and evolve is impressive to say the least. Their new use of object recognition is about to change the game even more, giving both consumers and marketers a new, closer relationship through their lens. First...


A Beginner’s Guide To Facebook Live

By Campbell Stanley Facebook Live is an incredible tool for reconnecting with your Facebook audience and expanding your reach beyond your existing customer base. It’s free to use and once you get the hang of it, it’s simple to produce great content, so why not give it...