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Important PPC Metrics to Report

Steps for Making PPC Report and Metrics PPC (or Pay-Per-Click) knowledge can be overwhelming–the more you dive into the numbers, the more sophisticated things can get. So, once it’s time to wrap your PPC campaign’s results into a report, you want your insights to be as straightforward to grasp as possible. That's why it's important to know the right...

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A Crash Course in Responsive Search Ads

By Morgan Sanderson Everything You Want To Know About Responsive Search Ads In early 2018, Google unveiled a beta version of its latest element to its advertising platform–Responsive Search Ads (RSA). Responsive Search Ads allow advertisers to enter multiple combinations of headlines and descriptions. Google’s machine learning capabilities...

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A Quick Bite Into Lucky Orange

By Blake Smith Who’s feeling lucky today? Well, today’s your lucky day because I am going to give a brief overview on a wonderful heat mapping tool called Lucky Orange; hence the emphasis on “lucky” (I thought it was funny). https://apps.3dcart.com/lucky-orange-chat-software For the most part, companies put a lot of...

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New AdWords UI: Hit or Miss?

AdWord's New Interface The new AdWords interface comes with all the bells and whistles of more powerful and advanced reporting tools. Also, new features, such as promotion extensions, new demographic targeting options, and advanced bid adjustments have enhanced the well of knowledge available to users. BUT… Was I the...

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Stop Losing Impression Share With These Tips

By Blake Smith Stop losing impression share due to rank and budget with these tips So, your overall Search Impression Share (IS) has decreased X%, year over year; why, and now what? Well, as a starting point, it would only make sense to start off by taking an...

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The Very First Step in Setting Up Google Analytics

by Blake Smith So, you want to start tracking website traffic? Well, let’s talk about getting you up and running with the basic essential of Google Analytics! Let’s see here, with the goal of tracking website traffic, step one is creating a free Google Analytics account....

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Questioning Attribution Models

By Blake Smith With different channels of digital marketing all aiming to drive traffic and, ultimately, conversions, how does one decide which channel truly deserves the credit for a conversion; to attribute or not to attribute, that is the question. There are about 6 default attribution models that can...

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Use Remarketing Lists for Search Ads to Convert Customers

by Chelsea Caplan Trying to grow your paid search account can be frustrating. And, with the AdWords landscape always changing, it is important to find ways to target a more qualified audience in order to generate more conversions. If you feel that you have maxed out of...

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Visual Sitelinks: Worth a Thousand Words?

By Blake Smith   They say a picture is worth a thousand words. With the Visual Sitelinks beta, this may have been Google’s solution when thinking of a way to extend the character length of “traditional” sitelinks. What do you think? Well, that most likely wasn’t their thinking,...

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5 Easy Tips Anyone Can Use to Refine an SEM Campaign

By Mike Pinckney Search Engine Marketing (SEM) is a type of internet marketing used to position a website within search engines to achieve maximum visibility. This will drive traffic for more leads, help you understand where those leads are coming from, and, if executed correctly and optimized regularly,...