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Fishing in the Social Network Stream

By Alex Butz “Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the...


Sales Enablement First

When Marketing, Choose Sales Enablement First. If you’ve ever spent time talking to a marketer, you’ll probably find yourself dreaming of all the could, should, and possibly a lengthy wishlist. Switch gears. Think about the time you’ve spent talking to a decision maker. Do you find yourself...