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Why Many Marketers Give Up On Inbound Marketing

Starting an inbound marketing campaign will test your patience. I’ll admit to you that I am a shameless inbound marketing fangirl. Because of this, I know I am irrationally biased when people don’t understand the benefits and importance of the inbound process—or when they give up before...

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8 Qualities Every Marketer Should Embody

By Allie Gamble After three years with Pinckney Marketing, I have learned more than I ever thought possible. I've met so many great people. I have navigated the ups and downs of being in marketing all while striving to possess qualities of a strong marketing professional....

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5 Reasons To Invest in Marketing Automation

Write caption… So you recently implemented inbound marketing at your company. Welcome! My fellow inbound marketers and I are excited that you’ve taken the plunge after what I know to be an extensive research process. I’m pretty sure that while you were doing that research and deciding if...

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Key Content Takeaways From My #Inbound16 Experience

Write caption… Once a year in a land far, far away there is a magical marketing event called “Inbound.” Here, marketing masterminds and successful entrepreneurs spill their secrets to success in our ever-changing industry. This year we were lucky enough to experience this magical convention first-hand and...

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Outbound is OUT, Inbound is IN

Consumers are turning away from disruptive outbound marketing and to inbound efforts. As a kid, I can remember sitting down for dinner each night and without fail the phone would ring. Sometimes my father would answer, sometimes he would let it ring. But we always knew...

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How Inbound Marketing Improves Customer Relations

The Fundamentals of Inbound Marketing If you consider how we naturally build relationships with strangers, the basic concept behind inbound marketing is simple. In real life, we make a connection with someone by having similar interests or helping them in some way, and then by extending an...

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How To Create A Brand Story That Resonates

Branding A Story For Your Clients Today is client presentation day. More specifically, today is the day the client tells you exactly how they want their brand to be shaped. You walk into the meeting, sit down, take notes and listen with intent. The pressure starts to...

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Dos and Don’ts of Interviewing with a Marketing Agency

By Campbell Stanley Crush Your Next Marketing Interview Getting your foot in the door of a marketing or advertising agency can be tough. There's tons of competition for marketing positions and if you're offered the opportunity to interview with one, you'll want to be on your game! Our...

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Paper vs. Real-World Experience: Which Holds More Value?

By Rini Malo The Importance of Experience-Based Hiring The hiring process for any company can be a very tedious (but, important) process to endure. Finding that right person to join your team is essential to having a good culture and having the machine work correctly. Finding prospective...

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The Evolution of Marketing: Then and Now

By Alex Butz A Quick Dive Into How Marketing Became What It Is Today Are you currently using an ad blocker software on your browser? A study conducted two years ago showed that there are nearly 200 million monthly active users of ad-block software globally. Why are so many of us using...