Finding Comfort in the Future of Consumer Digital Data
Your digital data improves your digital day-to day The recent Facebook scandal has really shown a division between the three kinds of people in the world: Those who feel victimized by data-buying Those who don't care about their digital data And, those who actually find consumer data usage beneficial....
Using Product Listing Ads To Maximize ROI
By Blake Smith Product Listing Ads (PLAs) Help in Maximizing Your Return On Investment Product Listing Ads (PLAs) are e-commerce business’ new best friends! They provide a visual and descriptive solution to a user’s problem or desire and a way for search engine users to purchase straight...
Increase Awareness in 6 Seconds With YouTube Bumper Ads
By Morgan Sanderson Introducing YouTube Bumper Advertisements Beep Beep! YouTube 'bumper ads' are a popular method of ad delivery and are here to stay. Have you heard of bumper ads yet? If not, don’t worry. The purpose of this blog is to introduce you to bumper ads, discuss...
What Marketers Need to Know About GDPR
By Mike Pinckney What is The New General Data Protection Regulation? We all saw how Mark Zuckerberg tried to explain the internet to Congress, but do we truly understand it ourselves? Personal information and privacy in advertising has come to a lot of people’s attention lately because of...
Murder! The fold is dead due to a single gesture.
By Matt Gorlaski 'Above The Fold' is Six Feet Under The term 'above the fold' originated from the newspaper business, as a reference to the information that was visible when the bundle was folded and stacked in the racks. This terminology was then adopted to website design...
Cheat Sheet: Decoding Agency Marketing Terms
By Hallie Moser Confession: I love marketing. I love marketing as much as Oprah loves bread. So, sometimes I get so excited about marketing, that I don't even notice I've been rambling on in fluid marketing jargon until I look across the table at my poor victim's...
5 Stellar Examples of AI in Marketing
By Hallie Moser Artificial intelligence is commonly thought of as a robot or some other advanced form, but in actuality, Artificial Intelligence exists within many of the applications and electronics we use on a day-to-day basis. From online gaming to voice recognition systems like "Siri", machine learning...
Pros and Cons of the New Adobe XD Release
By Amy Norman Web Design Growth Drives Tool Innovation Over the years web design has become increasingly more popular in the creative world. So as a graphic designer on many web design projects, I am always looking for useful tools to make the design process run more...
Dynamically Swap Images with URL Parameters
In the world of search engine marketing, we all know that relevance is KEY. Similar to the famous saying, “location, location, location”, which is key when search for the perfect piece of real estate. Well, for search engine marketing someone might as well dub the...
What’s So Hot About Heat Mapping?
Heat Mapping at its Best A Heat Map is created by recording all the clicks and mouse movements of your website visitors. Heatmaps use color the way a bar graph uses height and width as a visualization tool. If you’re looking at a web page and...