OTT’s Impact on the Future of Cable and Advertising
By Jo Brown In the digital age we live in, it is no surprise that TV, cable, and satellite have new competition with OTT platforms like Netflix. But, what exactly is 'OTT' and how will it impact the future of cable and advertising? (Photo by Tina Rataj-Berard...
A Spectrum Perspective on Cable-Cutting and the Future of Advertising
By Tony Ruland In response to Mike Pinckney’s Cable-Cutting is a Reality and Spectrum Reach Policy Change blogs. Mike offered me the opportunity to write a guest blog to address two topics he wrote about recently: Cable Cutting is a Reality and Spectrum Reach Policy Change. (Thanks...
Cable-Cutting is a Reality
By Mike Pinckney The Reality of Cable-Cutting Cable-cutting (or cord-cutting) is the process of cancelling a cable or satellite subscription and, instead, streaming TV shows and movies by other means. Is cable-cutting real? Yes. Do you need to build strategies to address it? Yes. BUT the numbers are...