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OTT’s Impact on the Future of Cable and Advertising

By Jo Brown In the digital age we live in, it is no surprise that TV, cable, and satellite have new competition with OTT platforms like Netflix. But, what exactly is 'OTT' and how will it impact the future of cable and advertising? (Photo by Tina Rataj-Berard...


Cable-Cutting is a Reality

By Mike Pinckney The Reality of Cable-Cutting Cable-cutting (or cord-cutting) is the process of cancelling a cable or satellite subscription and, instead, streaming TV shows and movies by other means. Is cable-cutting real?  Yes.  Do you need to build strategies to address it?  Yes. BUT the numbers are...