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What is Branding?

Branding gives meaning to your company by creating and shaping it in the minds of your consumers. It helps viewers identify your company’s products or services through your specific design and voice.

Weak or strong, every business has a brand. Whether you’re a small mom and pop business or a conglomerate, a strong brand is what makes your business memorable. Brand development is one of the most important journies your company can take. It quite literally defines you.

Oftentimes a brand is formed around a company’s values, culture, and service. From there, a visual brand can be developed to support these points. At Pinckney Marketing, we specialize in creating branding and marketing to make your core values speak to the world around you.

How We Approach Your Branding

We start branding projects by identifying the key benefits that differentiate your company. What makes you stand out from everyone else? Once we learn a bit more about you we do our research. Gathering insights into your industry and competition will help to get a starting point for a successful logo and brand.

After our research is complete, we sketch. A lot. This is one of the most important parts of the branding process as this is where the visual representation of your company is first put to paper. Once the design team comes up with a sufficient amount of logo sketches and line drawings, they will take the good ones to the computer and start creating different logo options.

At this point, they have a pretty good idea of what the visual brand looks like. Then they’re onto the color theory, typography, and sizing.

What Your Logo Should Say.

A complete logo should embody your goals and values while also expressing what exactly your company does. Accompanying all of our logos are visual brand guidelines (to help your brand appear consistent, trustworthy and stable).

Your Graphic Design Needs.

If you’re in need of a design solution, our design team has the capabilities and strategy to get you and your branding going in the right direction. We can also assist with other graphic design needs like ad banners and icon creation.

Learn more steps to optimizing your marketing campaign with our free Marketing Checklist!